Attracted

A Reader's Best Friend

A Student-led Junior Achievement Company

About Us

As a student-led company, we strive to provide appealing, easy-to-use magnetic bookmarks that act as a seamless transition from reading one day to the next. We harness the power of reading and promote literacy while donating 15% of our proceeds to CanLearn Society. We aim to make a positive impact in our community and provide a perfect gift — one that holds its place in the lives and stories of readers everywhere.

JA Southern Alberta

Junior Achievement (JA) started with a vision to help teach young people about business and free enterprise. That was back in 1919, before JA became a global leader in educating youth about financial literacy, work readiness, and entrepreneurship.

JA believes in the boundless potential of young people and share their passion for excellence,respect their talents and creativity, celebrate their honesty and integrity, and create opportunities for hands-on learning.

CanLearn Society

Vision

Unlocking potential so all can learn.

Mission

CanLearn Society helps children, youth, adults and families living with literacy, learning, attention and related mental health challenges to learn and thrive.

Beliefs

Learning changes lives.
CanLearn Society helps children, youth and adults learn, brings hope and improves their quality of life.
Individuals with learning, literacy and attention difficulties can achieve their full potential and become contributing members to society in a supportive and collaborative community.